If you've worked with us before, you might notice something feels… new. Alongside a busy production calendar at the end of last year, we've been toiling away on a dun dun dun… rebrand!

So, how did we get here?

We didn’t rebrand because we were bored. We rebranded because we’d outgrown the clothes.

Eyes and Ears started in 2015 as a small, hungry production company figuring things out as we went. There were three of us, including our longtime editor, Robert Farrell, who's now our Head of Post. We were scrappy, curious, and saying yes to almost everything that moved. Over the years, the projects got bigger. The clients got bigger. The team got bigger. Our coffee consumption definitely got bigger.

We also weathered some huge shifts in the industry, the economy that could’ve knocked us sideways. Instead, we came out sharper, more efficient, and more confident than we ever were before.

After celebrating our first double-digit birthday last year, we took a breath. We’ve been lucky enough to work on some amazing projects around the country and overseas for Aotearoa's most loved brands, and doing it with a team we genuinely think is one of the best going around.

Our production systems are tight, our shoots run smoothly, and the work we’re making consistently punches above its weight. The old brand still represented where we started, but it didn’t quite represent where we’d arrived.

Growing Up - Without Growing Old

“Growing up” as a company can sound a bit cheesy, but for us it really just means confidence. Confidence in who we are, how we work, and the value we bring to the table. We’re not trying to look bigger than we are. We’re comfortable being exactly who we are, just with a clearer voice and a sharper look.

We’re proud of the fact that we do uncommon work. Not just visually and creatively, but operationally. We’re trusted with campaigns that have real reach, complex logistics, and big moving parts – the kind of jobs where you only get one chance to get it right – and we deliver them without the drama that usually comes with productions at that scale.

We stick to budgets. We don’t casually blow out shoot days. In the last five years, we’ve only had a couple of shoots tip into overtime. That’s not normal in production, but it’s normal for us.

The rebrand helps signal that level of maturity and reliability before we even step into the room.

Embracing “Uncommon” Sense

Uncommon isn’t a visual style for us. It’s a mindset. Yes, we aim to make work that’s eye-catching, distinctive (and award-winning!). But just as important is how we get there.

Our processes are smooth. Our collaboration is fluid. We actually enjoy working with our clients and we want them to enjoy working with us. It’s not transactional. It’s not stressful. It’s not “we’ll fix it in post” energy from day one. It’s organised, considered, and human.

There’s a lot of production out there that’s technically competent but emotionally exhausting. We’d rather be the team that delivers great work and makes the journey enjoyable. The rare combo of impressive results and everyone actually being friends at the end of it.

The Attitude Shift

More than the logo, the colours, or the layouts, the biggest change is attitude. There’s more personality. More permission to stand slightly outside the average lane. More confidence in taking up space instead of blending in.

It’s still us. Just a clearer, braver version of us.

Same engine, slightly nicer paint job.

Credit Where Credit’s Due

A big thank you to Mike Ramsay, Jo Mitchell, and Lisa Garrity for helping bring the branding and marketing together. Rebrands always look effortless from the outside, but there’s a lot of thought, craft, and patience behind the curtain. They helped translate what we felt into something you can actually see and experience.