Research suggests most living humans, dogs, and some cats, have hearts, but for ads to have heart, well that’s a bit unusual. Sophie Black has a talent for creating imaginative empathetic work that pulses with life and emotion - and that emotional connection creates work that works beautifully.

Her most fulfilling projects have been those with a social impact, whether supporting the blind and low-vision community, raising awareness about mental health, or encouraging rangatahi to vote.